Monster.com the online recruitment solutions provider on Thursday announced an integrated campaign around its new brand positioning ‘Find Better’.
With its new brand ideology of ‘Find Better’, Monster India hopes to enable employees and employers with better access, connections and results. To support the launch of this new positioning, the company is rolling out a communication plan covering a revamped website, New TVC and Monster TV.
“Find Better’ builds upon our value proposition. It speaks to employers by helping them source, match and manage the key talent. To jobseekers, it gives freedom to connect from wherever they through mobile, social media or the web”, Monster.com (India/Middle East/Southeast Asia) Managing Director Sanjay Modi said.
The company launched a WAP portal to help seekers and employers to access Monster India.com from anywhere they are. Besides, Monster launched ‘MonsterJobs Active’ in collaboration with Dish TV.
Monster India has also floated BeKnown a professional networking app, wherein people can identify and connect with friends and professional contacts and grow their professional network, enhance their online professional identity and discover enriching career opportunities. Monster India begun Rozgarduniya.com in partnership with with ITC e-choupal network to provide Internet-enabled kiosks set up by ITC Limited in villages throughout India.
In addition Monster India started off Monster TV, a career channel on YouTube, designed to offer the jobseeker videos that range from job/interview tips, industry buzz and hiring trends to relevant seeker services.
