Keeping in mind the fast changing business and economic environment and as part of its next phase of growth trajectory, Amrutanjan Health Care, the decades-old manufacturers of pain balms, cough and cold syrups, is pitching itself against biggies like MTR, ITC in the ?ready-to-eat? food and beverages market apart from extending its manufacturing excellence into setting up of Pain Clinics across the country under its own brand name, sources in the know here said.
The company, which has been in the news for quite sometime on a possible takeover threat, is gearing up for a major push towards sharp growth through organically as well as inorganically. Towards this, it will consider acquisition of companies in the food and beverage areas either at the regional level or a national player, the sources pointed out.
When contacted, a senior official of the company confirmed the developments and told FE, ?We will be entering into the food and beverage market in the near future. We are venturing into the ?ready-to-eat? market (vegetarian) with dozen of products (both south and north) to start with. We have tied up with a local manufacturer and will market these products under sub-brand with Amrutanjan as master brand.? ?We have also firmed up plans to enter into beverages ? fruit-based ? soon. We are in the final stages of finalising the products. Towards this, the company may finalise its foray into beverages in the next two months, including a possible acquisition to start with,? the official said, adding the company may look at exporting both food and beverage items going forward. To a question, the official said, ?We will be soon setting up a trial Pain Clinic under our brand in Chennai, which will provide solutions to all kinds of pains and do not engage in surgery and normal medicinal cure. It will have pain specialists to provide permanent solutions for different kinds of pains, including knee, joint, back, etc. It will function 24 hours.? ?We would like to set up at least 12 satellite clinics across the country, particularly major cities in the next one year and then spread across the country. All these clinics will be of our own, he said. ?We are targeting Rs 250 crore turnover in the next two years as against the projected turnover of Rs 110 crore in the current financial year,? he added.
He said the promoters have no intention to dilute their shares and neither have not been approached by any corporate house for takeover. Amrutanjan is a very reputed organisation that has built a goodwill over the last 117 years since 1893.
Today, the organisation is poised for further growth with a major brand makeover. Furthermore, the organisation has recently deepened its market presence across India.
