– By Mukesh Malhotra
The convergence of online gaming and sustainability marks a shift in the online gaming industry worldwide. It reflects that the gaming industry is witnessing an evolution – from merely a source of entertainment to more mindful and responsible gaming content consumption. This sense of responsibility is felt across gaming companies, developers, enthusiasts, and the larger ecosystem. Termed as “internet pollution,” online gaming presently contributes to 3.7% of global greenhouse gas emissions, according to a report from WinZO and Interactive Entertainment and Innovation Council (IEIC). Yet, the sector’s hyper-growth phase offers a unique opportunity to proactively address these issues, aligning with national targets, setting emissions targets, and climate goals. Such responsible standards not only enhance the appeal of the Indian gaming industry to global consumers and investors but also foster a culture of environmental consciousness within the community.
Virtual Playgrounds for Environmental Change
Efforts are underway within the gaming community to mitigate carbon emissions by incorporating green practices into both game development and gameplay. Globally, organizations like the United Nations are leveraging the gaming community through initiatives like the “Playing for the Planet Alliance.” This alliance encourages gaming companies to commit to measurable actions aimed at reducing carbon emissions, integrating environmental themes into games, and supporting environmental agendas. Events like the Green Game Jam further catalyze these efforts by fostering collaboration and innovation in green game development.
Gaming for Climate: Industry-Driven Initiatives
While funding for greener initiatives in India is still developing, the potential for meaningful contribution by the online gaming industry in India can be significant given the industry’s size and diversity. Embracing global standards, as outlined in resources like the Green Games Guide, can guide Indian studios in reducing their environmental footprint and committing to emissions targets. Participation in global climate events, alongside sponsorship and advocacy, further solidifies the industry’s commitment to environmental stewardship.
Green Innovations in Game Development
Beyond in-game initiatives, the gaming industry is setting ambitious environmental goals. Carbon neutrality entails implementing environmentally conscious practices in product development, services, and data center operations. In India, collaboration among industry leaders is crucial to address the carbon impact collectively.
Environmental or green-centric games are gaining traction in India as awareness about environmental issues continues to grow. These games are designed to educate players about sustainability, conservation, and environmental protection while providing entertainment. Developers are contributing to this carbon neutrality’s cause by creating games that raise awareness of climate change, such as “Samudra,” a puzzle-based game that educates players about ocean pollution and encourages offline contributions to environmental causes. Another such example is “Eco India,” a game that focuses on various environmental challenges faced by the country, such as pollution, deforestation, and climate change. Players navigate through different levels, learning about eco-friendly practices and solutions along the way. Another game, “Eco Warrior,” puts players in the role of an environmental activist fighting against polluting industries and advocating for renewable energy and conservation measures. Similarly, “Green City Builder” allows players to build and manage their own eco-friendly city, making decisions that impact the environment, such as implementing recycling programs and investing in clean energy. “EcoQuiz” challenges players with trivia questions focused on environmental topics, promoting learning and awareness in a fun and engaging way. “Eco Adventure” takes players on virtual expeditions to explore diverse ecosystems and learn about the importance of preserving habitats and protecting endangered species. These games not only entertain but also serve as valuable educational tools to inspire positive action and promote a greener future in India.
PM Modi in his interaction with the game developer community recently suggested developing a ‘Swachh Bharat’ game which should be about cleanliness and every child should play this. The PM has envisaged that online gaming will not only provide employment and an avenue for interactive entertainment, but also solve pressing global problems. The intersection of sustainability and online gaming represents a promising avenue for driving positive change. By embracing green practices, setting ambitious goals, and fostering collaboration, the gaming industry can become a catalyst for environmental awareness and action, shaping a more sustainable future for all.
(Mukesh Malhotra is the ex-CEO of iHub Anubhuti and Smart City.)
(Disclaimer: Views expressed are personal and do not reflect the official position or policy of Financial Express Online. Reproducing this content without permission is prohibited.)
