Liferay and InfoAxon have announced a strategic partnership to spearhead digital transformation for Reliance General Insurance (RGI). This collaboration aims to revolutionize RGI’s digital landscape, enhancing digital journeys for both prospects and customers.
Leveraging Liferay DXP, a leading Digital Experience Platform, and InfoAxon’s Digital Transformation Solutions, RGI is set to overhaul its digital footprint across multiple channels. This includes the website, customer portal, agent portal, and various microsites, all powered by an advanced Customer Data Platform (CDP). This transformation is poised to elevate RGI’s digital presence, enabling personalized, seamless digital experiences.
The partnership will enable RGI to deliver and scale personalized omnichannel experiences for customers, agents, and partners. Utilizing an innovative Data Lake (Customer Data Platform-CDP), real-time customer data will be transformed into actionable insights, ensuring hyper-personalization and fostering deeper engagement and increased conversions.
Prabhdeep Batra, Chief Distribution Officer of Reliance General Insurance, expressed enthusiasm about the collaboration, “We are thrilled to embark on this digital journey with Liferay and InfoAxon. This strategic partnership marks a significant milestone in our quest to revolutionize the insurance landscape through innovation and technology. We are poised to deliver unparalleled digital experiences, driving deeper engagement and value for our customers and partners.”
Manish Gupta, General Manager, India & SAARC, Liferay, commented, “Liferay is proud to be part of RGI’s digital transformation journey. We remain committed to supporting RGI’s mission and future requirements to optimize operations and generate engaging digital experiences across channels.”
Vineet Dahiya, Co-founder at InfoAxon, remarked, “InfoAxon has built incredible momentum as the global go-to digital transformation partner for leading insurers. We welcome RGI as our esteemed customer and are excited to partner with them on their digital transformation journey. Based on our experience working with global insurance organizations and our decade-old partnership with Liferay, we have developed a Digital Insurance Stack. This accelerates insurance product launches, maximizes digital distribution opportunities, and delivers engaging omnichannel experiences rapidly. Leveraging our digital insurance stack, RGI will be able to create more touchpoints and opportunities to engage with customers, leading to more and better opportunities to sell, service, and retain.”