Gold prices continue to be among the top searched keywords in Google Trends — first due to a sharp rally ahead of Diwali, and then a sudden easing afterwards.
Last week, gold prices in India climbed to an all-time high of Rs 1.32 lakh per 10 grams (MCX price). However, the yellow metal has since eased by around 8% from those record levels, amid profit-booking and easing of trade tariff tension.
Because of this sharp rise and subsequent fall, search terms like “gold prices” and “gold rate today” have consistently remained among the top Google Trends results over the past week, 48 hours, 24 hours, and even 4 hours.
Gold prices still up over 56% in 2025
Despite recent softness, gold prices have surged about 56% so far in 2025, driven by geopolitical tensions, the US trade tariff tussle with several countries, and expectations of central bank rate cuts — all prompting investors to lean toward gold as a safe-haven asset.
Gold softens post Diwali
After months of a sustained rally, gold prices have softened in the past two days. Experts attribute this decline to profit-booking at elevated levels. Additionally, the easing of trade tensions between China and the US has contributed to the pullback in gold prices.
Pressure on other financial assets
While stock market volatility continues and real estate prices remain high, gold has once again proven its status as a safe haven. Foreign fund outflows, fears of a global recession, and uncertainty around interest rates have all put pressure on traditional investments like equities and bonds, pushing more investors toward gold.
Stunning rise in gold ETFs
It’s not just physical gold, gold ETFs (Exchange Traded Funds) have also delivered stellar returns. Over the past year, gold ETFs have generated over 61% returns, far outperforming most equity funds.
What’s next?
Experts expect some correction in gold prices in the near term but caution that volatility may persist as traders track upcoming US inflation data and central bank policy updates.
