Empowering product designers; how AI is revolutionising innovation and efficiency

By Dilip Kodlipet Jagadeesh

Media and people often toss around the term “Artificial Intelligence (AI)” under the pretext of AI potentially altering the dynamics of business and employability, rendering the nature of the jobs endangered or worse extinct. Despite AI instilling fears of rendering people jobless, tech leaders instead have leveraged the same to transform the world.

With the recent developments in AI, it is deployed for several activities ranging from decision-making in finance, big data analytics in national security, and improving computational sophistication in healthcare. Like any other tech domain, AI has seeped its way into product design as well.

Product designing in itself is a broad concept from efficient and effective generation and development of ideas through a design process. As proclaimed by many businesses, it is a process of identifying a market opportunity, clearly defining the user’s needs and problem, developing a proper solution for that problem, and validating the solution with real users. Now AI is proving to be a game-changer for product designers to visualise and create unique and innovative products which are both time and cost-effective.

Using AI as a tool to streamline the design product process, product design professionals are now automating the tedious and laborious processes. It allows them to make decisions fueled by data more effectively. The term UX Designer is often used interchangeably with Product designer, but it is only a subcategory under the broader scope of product design. While Product designers are involved in the entire design process of a product, UX designers focus more on the hands-on design portion of the process. Nonetheless, they both predominantly deploy AI to manifest the refined versions of their ideas in front.

Dilip Kodlipet Jagadeesh is a product designer who leverages his core in AI and Human-computer interaction to revolutionise UX designing. The Indian Achievers Forum recognised Dilip’s leadership and expertise in developing experience strategies for Enterprise Productivity tools that have reshaped the design landscape for enhanced efficiency and inclusivity and bestowed him with the prestigious International Achievers Award.

Having himself equipped with Computer Science engineering, he entered the field to gain experience and strategically crafted his career path. He ascended the ranks from serving as a product design leader at Smartsheet to a Senior UX Designer at BNSF Railway, eventually becoming a frontrunner in product design and design-led innovation, spearheading the development of AI-powered tools

He won the Intel IoT Roadshow in 2015. His engagement with elite design forums and prestigious awards, coupled with his role as a co-editor of the User Experience Professional Association magazine highlights his commitment to dissuade knowledge and inspire innovative design practices.