VitrA, a bathroom solutions brand of Eczacibasi Building Products Division, provides a full range of bathroom components to over 75 countries globally. Serhan Ates Yagiz, country manager – India, Eczacibasi Building Products Division talks about their latest products for India that is set to transform the entire bathing experience for hotel guests. By Rituparna Chatterjee
The story started with a small workshop in the Istanbul district of Kartal. In 1942, an eight member team was supplying the country with a variety of earthenware products that couldn’t be imported to Turkey during the Second World War. Dr Nejat Eczacibasi Ceramic Factory, as it was then called, was the forerunner to VitrA. After the war, economic revival was accompanied by a construction boom, as a result of which there was an increased demand for ceramic sanitary ware. In 1958 the company opened its first modern production plant dedicated to ceramic sanitary ware, following a surge in demand for the material as marble lost its popularity. By 1966, VitrA was adopted as the brand name, a shortening of vitrify (to create something resembling the hardness and polish of glass) or vitrified products – ceramic ware. The company soon diversified and a faucet production plant was opened in 1979 to offer complementary bathroom products alongside sanitary ware. VitrA was launched internationally in 1983.
Design next
Impressive bathrooms always have an universal appeal. To achieve this, each functional component of the bathroom needs to be considered to ensure practicality and durability throughout the entire bathroom. “With the evolution of diversity in bathroom furniture, one can choose from a variety of designs. When talking about arranging bathrooms, most hotels only think about tiles, mirrors, sinks and other painting and ceramic elements, which make up only a small part of bathroom designing. What really gives every bathroom its final form and appearance, and makes it functional and aesthetic is good quality and well selected bathroom furniture, which together with other parts says a lot about a hotel’s personality,” avers Serhan Ates Yagiz, country manager – India, Eczacibasi Building Products Division. To blend function with aesthetics, VitrA recently launched a series of bathtubs, water saving faucets and bathroom furniture under the name T4. Designed by noa, this collection offers bathtubs with built-in furniture. Integrated drawers keep towels and other items at hand, while the wide area that extends from the tub in a continuous flow serves as a hygienic seat as well as a space for personal care. Faucets with cascade flow enhance the entire bathing experience. Hotels can also personalise the bathroom with different colour panels. Made with auto-clean silicon aerator, the faucets provide a smooth flow while saving water, and a built-in basin mixer with cascade flow complements the bowls. Smooth contoured and attractive, the mixer is designed to save water and electricity. The small basin mixer is attuned to the washbasin with its short spouts. The washbasin units are trimmed with aluminum profile brands and provide space for convenient storage. The wide counter unit is suitable for asymmetrical positioning of the bowl.
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