Rituparna Chatterjee – Mumbai
Mumbai-based Silver Beach Entertainment & Hospitality, which has several casual dining restaurants, takeaway food and cafe bar brands under its umbrella like Nom Nom, Silver Beach Cafe, Jantar Mantar, Copa and The Treesome Cafe, plans to expand in India and abroad. The company is currently looking at taking two of its brands – Nom Nom and Silver Beach Cafe international by opening an outlet each in Dubai by 2015. The Nom Nom restaurant will be a joint venture and will open by mid 2015, while the Silver Beach Cafe outlet is expected to open by end of 2015. As for the India market, the company recently opened its second Silver Beach Cafe outlet in Mumbai and will be opening another Nom Nom outlet in Mumbai early next year. Copa is also a part of this expansion plan but there are no immediate plans to expand the brand. Presently, the company has three Nom Nom outlets and two Silver Beach Cafe outlets (including the recently opened one) and one outlet each under Copa, Jantar Mantar and The Treesome Cafe brands in Mumbai.
Speaking further on its expansion plan, Hitesh Keswani, director, Silver Beach Entertainment & Hospitality stated, “We have plans to open around seven to eight outlets across all our brands by 2015. We have earmarked an investment of `15 crore for this expansion. We are taking Nom Nom and Silver Beach Cafe to the international market since they have been present in the India market for a relatively longer period than the other brands and there has also been a tremendous increase in the demand for South East Asian restaurants. We are also exploring the idea of opening a roof-top, fusion restaurant above the Copa outlet.”
The company also has plans to introduce Mexican cuisine in QSR format. “Presently, we are working on the menu, recipes, décor which will be finalised in the next two to three months. We are looking at opening 10 QSR outlets in a year across Mumbai, Bengaluru and Delhi and all of them will be company owned. A total investment of Rs 2-Rs 2.5 crore will be made for this project,” he revealed. In 2013, the company recorded an annual revenue turnover of `25 crore and is looking at doubling the numbers by end 2015.