Maiyas is part of a family business that spans over eight decades. The Maiyas story began with founder Yajna Narayana Maiya, starting a restaurant in Bengaluru. He fashioned his restaurant after the restaurants in Europe, high on standards and hygiene. His mission was to serve traditional food at its purest and most sumptuous. Beleiving in zero wastage he made just enough food for every meal freshly, without over producing and serving it later. He also introduced a system wherein customers could scrutinise the kitchen anytime to satisfy themselves of its hygiene. His drive for holistic, healthy practices lead him to distribute small booklets on health, proper eating habits and recipes. The special flavours at Maiyas can be credited to the authentic recipes of the founder. Today, he is known as the inventor of Rava Idli.
When Dr Sadananda Maiya started Maiyas, he drew upon his engineering skills to add to the values of the master cook that his father proved himself to be. As passionate about food as was his father, he delved deep into every aspect of gastronomy. His objective was to revive traditional food that he believed to be healthier and tastier. His strengths of being a cook and an engineer helped him in his quest to rediscover and recreate traditional food relevant for today’s fast paced world. His commitment towards food is apparent from a mere conversation.
During the Second World War, the usage of rice was banned in all hotels. Items only made from Dal and Sooji were allowed. The founder experimented with sooji to recreate the popular dish, idli. Thus the dish Rava Idli was born. It is a highly popular breakfast dish in Karnataka today.
Dr Sadananda Maiya is highly passionate about the quality of the products that the company brings in to the market. With his engineering skills, Dr Sadananda Maiya has reprogrammed world-class machines to manufacture Indian traditional foods – like the doughnut machine that is modified to make crispy Koduboles within minutes. For the frozen foods range, he has adopted spiral freezing technology that keeps the food fresh for long. Products made using nanotechnology need no cooking and can be consumed by just adding hot or cold water. In addition to using cholesterol-free oil to prepare products, its innovative technology extracts at least 30 per cent of the oil from the final product making it a healthier option. It uses such technology optimally at every juncture of food production to bring alive the authentic traditional taste, with faster turnarounds.
