Rituparna Chatterjee – Mumbai

T&S Brass and Bronze Works, offering a full range of foodservice, commercial, laboratory, and pet market faucets and fittings worldwide, is looking at India as one of its key growth markets. T&S Brass and Bronze Works has been exporting some of its products to India for more than a decade. The US is a major export market for the company followed by China. Speaking on this, William Stella, director – international sales, T&S Brass and Bronze Works stated, “We entered the India market 10-20 years back. India is one of our key growth markets for 2016 and the next couple of years. India has huge potential, good distribution base and excellent professional consultants. In the future we would want to expand our product offerings. In China, we have setup our own manufacturing and distribution facility to service that market. If India goes the same way then there is a possibility that we can setup on a permanent basis an assembly or warehousing facility.”

Elaborating on the challenges of the India market, Stella added, “Setting up a business in India or in any country requires you to have all the processes in place. I joined T&S Brass and Bronze Works and made an active effort to develop the India market – my mission was to learn about the players, among others. We started this mission four years ago and a year and a half later we were able to bring awareness into the marketplace, etc. Then the next step was to enter the general market and for that you need someone on the ground who knows the local language and the local people. We hired Rajesh Chowdhury, who has made good progress in addressing the general market and the high-end hotel market. In 2015, we increased our sales in the India market by 50-60 per cent and we are expecting to double the figures in 2016.”

Stating the USP of the company, Stella opined, “We are focused on commercial food service plumbing.”