Rituparna Chatterjee – Panaji
Being in the hospitality business in India since 1992, GRG Fine Foods, which has a strong distribution network in Karnataka, is looking at expanding its base to new markets like Chennai, Hyderabad, Kochi, Puducherry and Goa. Speaking to Food & Hospitality World about this, Sathya Prakash, executive director, GRG Fine Foods stated, “We are strong in Karnataka since our products are mostly consumed in Bengaluru. But we are trying to cater to other cities like Chennai, Hyderabad, Kochi, Puducherry and Goa. We recently got two-three distributors in Goa and coming months we are looking at Chennai and Hyderabad following which the other states will also get covered. We are meeting new distributors, explaining our products, their USPs and our vision to them. We want to deal with premium quality distributors and ensure that our products reach different hotel categories.”
GRG Fine Foods presently has two brands – Revathi and Spego. While Revathi consists of only one product ghee, Spego has four product categories – mayonnaise, ketchup, salad dressings and toppings which comes in several variants. The company is now looking at expanding the Revathi product range by including traditional cooking products like masalas, curries, ginger-garlic paste, among others. “In 1992 we started manufacturing ghee under Revathi. Since 2008 we wanted to diversify, but weren’t getting the right product line because introducing one into the market requires extensive research – you need to select a product line which you can accommodate within your existing infrastructure, that will suit your marketing strengths, etc. After taking all this into consideration we chose to launch the liquid condiments range under Spego. We started with mayonnaise, which is our primary focus. Now we are trying to expand the Revathi brand and include traditional products like masalas, curries, ginger-garlic paste, etc. This isn’t a part of our current vision but we have it in our pipeline,” opined Prakash without divulging further details on this.
GRG Fine Foods has been growing at around 20-30 per cent y-o-y. For the financial year 2015-16, it has set a revenue target of around Rs 20 crore.