FHW Staff – Mumbai
Ginger Hotels, from Roots Corporation – a subsidiary of The Indian Hotels Company Limited (IHCL), has announced the launch of a bloggers outreach programme as a part of their online marketing campaign. The campaign called ‘The Thrifty Drifter’ will invite travel bloggers and reviewers across India to blog about their travel experience across a designated Ginger city and its hotel. To qualify for participation all one needs is an inclination to travel and the ability to translate those experiences into a story.
The campaign is divided into four phases: Registration, Shortlisting, Crowdsourcing and Blogging. This activity is a successor to the launch of a travel blog on the Ginger Hotels website. Two lucky bloggers will be shortlisted on the basis of a story submission. The winners will be assigned a Ginger city and the specific tasks to be performed during their journey. These tasks will be based on the responses gathered by crowdsourcing questions to their fan base. The catch? The bloggers’ smart backpack will be created by the audience who will select a cart of travel essentials from Flipkart to carry with them along their zesty journey. The thrifty drifter will then select the least expensive cart and promote their smart choices through videos.
The quest will take bloggers to explore cultures and regions foreign to them. The two finalists win a 20 night’s free stay at any Ginger property across the country along with vouchers worth INR 20,000 from Flipkart.