The Rs 2500-crore diversified Emami Group has made its foray into food and beverage (F&B) business by launching healthy & tasty brand of edible oil. The product is expected to jack up its group turnover to more than Rs 3500 crore in the next three years. Emami Group, with a flagship presence in FMCG business through its focus on personal healthcare and beauty products, is trying to tap the unorganised market for edible oil through low unit packs (LUPs) besides creating a space in the Rs 10,000-crore branded edible oil market.
Emami Group director Aditya V Agarwal said on Saturday, ?Though in India the branded market size is huge; it makes only 15% of the total edible oil market. India consumes 14mt of edible oil per annum and most of it is sold in unpacked loose form and in small quantities as well.?
?Keeping in view the widely prevalent purchase pattern, Emami will offer LUPs of Rs 5 and Rs 10 much on the lines of the sachet pack, which has been a huge success in case of shampoos,? Agarwal added. ?In the first year we intend to get a business worth Rs 300 crore from edible oil. We aim to take it to Rs 1,500 crore in three years,? Agarwal said. Besides focusing on the retail market, Emami?s edible oil would try to have a strong presence in the B-to-B segment too, he added.
