Archana Sharma – New Delhi
Dabon International, a joint venture between Bongrain of France and Dabur India, will be launching Dezaan Gourmet Chocolate in India by June 2015. Elaborating on the launch, Gunjan Tandon, head, marketing, Epicure Frozen Foods and Beverages, stated, “Dabon International has already launched the Dezaan Gourmet Chocolate at AAHAR 2015 in New Delhi, and will soon be available in the market in another three months.” Tandon handles the marketing of Dabon International in India, and informed that earlier they had launched Torani syrups in the market.
Dabon International focuses on the import of speciality dairy, cheese products, syrups, etc, while also catering to pan India demands. The company has its offices across major metro cities like Delhi, Mumbai, Bengaluru, etc. At AAHAR 2015, Dabon International showcased the applications and recipes of their products with the assistance of international advisors including Ludvic Chesnay, international culinary advisor, Elle & Vire Professional and Nicola D’Alonzo, executive chef, consultancy and training, Delverde.
Highlighting the need for practical knowledge, D’Alonzo opined that Indian chefs are willing to learn and therefore the live sessions undertaken by Dabon International will help in marketing the products better. While talking about the India market, Chesnay stated that the market is growing and with the help of social media, it is becoming easier and even faster to penetrate this market.
