FHW Staff – Mumbai

LT Foods, formerly LT Overseas, flagship brand Daawat which was launched in 1980’s is today recognised as the leading rice brand in the industry. Daawat plans to further strengthen its current leadership position by expanding the distributor channel in India and building a strong market presence across the globe with special focus on the high basmati consuming regions of the world. In some locations like the US, Far East and so on, Daawat by LT Foods is already the market leader and plans to further build its product portfolio and communication to remain relevant to the emerging consumer trends. Today, Daawat has a stature of being the most preferred rice brand in the food service sector. The brand Chef’s Secretz is used by most star properties and it is highly recommended by top chefs from the industry.

The company’s core mission is to keep maximising customer’s delight through value expansion stands strong as the leading processor and exporters of packaged basmati rice in the country. The company is a diversified agribusiness and foods company dealing into varied businesses such as organic foods, grain storage, staple foods and healthy snacks.

The production facility ensures the best quality products under the most hygienic environment to be delivered to the end consumer. Daawat has had at its core a consumer centric and innovation led focus. Daawat has been consistently investing in research, development and leveraging the brand strength. Daawat has been the innovation leader in packaging formats; packaging materials and pack design. Daawat innovated recipe based offerings by specially formulated products best suited for special dishes like biryani and pulao. Following its tradition of continuous innovation, company ventured into manufacturing of one-of-its-kind fast cooking brown rice providing a healthy option to its consumers and also has now launched a complete range of staples under the brand name Devaaya.