Bit 2016 to witness over 100 buyers from India

Reema Lokesh – Mumbai

The International Travel Fair, known as Bit (Borsa Internazionale del Turismo) to be held at Rho Fiera Milano, Milan, Italy from February 10-13, 2016, will for the first time witness a mega contingent of around 110 tour operators from across India. Bit works as a meeting point for decision makers, professionals and buyers coming from different areas and industry fields. The India buyer’s coordinator for Bit 2016, Vineet Gopal, head, Representation World said, “Bit 2016 will witness a record number of Indian buyers from across the country. The buyer portfolio will have specialists from the luxury, MICE, weddings and the corporate space. When we started around four years ago, we had only five buyers with us from India. The number of buyers this year who are scheduled to travel to Bit clearly shows the interest the Italy market has in India. I think this should be easily the largest contingent from India to any tourism fair in Europe.”

Representation World has also added Bali Tourism Promotion Board to its existing portfolio of five entities. The company represents the Reunion Island Tourism, Palazzo Versace Dubai, Anta Holidays Dubai and African Link Tour South Africa. The company offers both marketing and sales services as a representation company.