Launch of two hospitality brands in pipeline

Rituparna Chatterjee – Mumbai

Mumbai-based And Chillies Hospitality, which owns and operates pan-Asian restaurant chain ‘And Chillies’ in the city, has plans to expand in the Mumbai market by opening three outlets in the next two-three years. Presently, the company has two outlets in Mumbai – one at Worli with 20 covers and the other at Mahim which recently opened with 60 covers. This expansion, which is part of the company’s long term growth plan, will be partly funded by internal accruals and partly by its partner company.

Speaking more about the expansion, Vaishnavi Nalawade, co-founder, And Chillies Hospitality stated, “Once the second outlet starts making profits, we want to go into opening more outlets. We believe in word of mouth advertising, which will work for our brand. Recently, we have started our marketing through media meets, which is a better platform. We are customising the dishes as per guest requirements and we also have dishes for the Jains.”

And Chillies Hospitality was started in 2011 by siblings, Rahul Nalawade, Rohit Nalawade and Vaishnavi Nalawade. Shree Dutta Bhuvan, an eatery in Worli, owned by their grandfather was converted into the first outlet under the And Chillies brand. “Since we already had the premise for the first outlet, we had to spend around Rs 30 lakh on refurbishments. For the second outlet we invested Rs 70 lakh along with our partner company. As for the future three outlets, we are looking at having 50-60 covers with an investment of around Rs 70 lakh each,” opined Rahul Nalawade, director, And Chillies Hospitality.

Moreover, the company has two more projects in the pipeline which includes foraying into the QSR segment with a health food brand and launching a semi-fine dining restaurant called India Delicacies, offering regional Indian cuisines.

“We have finalised the menu for India Delicacies which will offer guests different regional cuisines of India. The next project is to launch our QRS brand by offering healthy eating options, mainly fruits and salads to consumers. Both these projects are part of our long term expansion plan which will be focused around Mumbai and then we might look at other cities,” added Vaishnavi Nalawade.