Alliance Laundry Systems focuses on strengthening India presence

Rituparna Chatterjee – Mumbai

Alliance Laundry Systems, one of the leading global designers and manufacturers of commercial laundry equipment, is focusing on strengthening its India presence by increasing its channel partners. This US based company, established in 1908, has been providing solutions for every market and segment of the laundry business and has manufacturing facilities in Europe and China. Speaking on the company’s plans for the India market, Gunjan Sharma, regional sales manager – North India, Alliance Laundry Systems stated, “The company expanded to around 12 channel partners in 2015 across different segments. We cater to different segments, for instance, the On-Premises Laundry (OPL) focuses on hotels, hospitals where heavy duty laundry machines are required. Others include the vendor business segment, home style segment, dry cleaning segment, etc. We will be focusing on all these segments and will have different approaches and resources for them. We are looking at increasing our channel partners on a regional and pan India basis. Including all segments, we are trying to increase the number three fold by end of 2016.”

Adding to this, Neil Ghadiyaram, sales manager – India, Alliance International opined, “We have been present in India for the past 20 years through our channel partners. We are putting in a concentrated effort to strengthen our presence in this market by depending on our channel partners. Our primary goal is to strengthen our presence in the coming years.”

Meanwhile, Alliance Laundry Systems is also looking at introducing the Speed Queen laundromat (wash and dry your own clothes) concept in India next year. “When we introduced this concept in China people were skeptical about its success. We opened 10 Speed Queen laundromat outlets in Shanghai and two years later we had 250 of them. We know this concept will work in India as well. We will open our own stores next year, initially 10, but the locations are yet to be decided,” shared Ghadiyaram.

Elaborating on the USP of the company’s products, Ghadiyaram mentioned, “Our laundry machines vary anywhere from five kg to 120 kg. We make mid range commercial laundry machines. But unlike other laundry manufacturers who make both kitchen appliances and laundry machines, we only focus on manufacturing laundry machines.”