AccorHotels has sought to ramp up its digital drive by transforming its AccorHotels.com distribution platform into a marketplace open to a selection of independent hotels. This service will gradually become available to hoteliers in the first target markets starting at the end of June 2015, and guests will be able to access it from July 2015. In time, the objective is to offer more than 10,000 hotels in 300 key cities worldwide, or a three-fold increase in the number of hotels on AccorHotels.com.
This initiative is part of the group’s transformation which kicked off in 2013. The independent hotels distributed on the AccorHotels.com platform alongside the group’s brand hotels will be selected on the basis of hotel criteria with guest reviews taken into account.
AccorHotels.com is already the leading online hotel booking platform in several markets, including France, Brazil, Australia and Germany. It will therefore provide independent hoteliers with a powerful alternative and qualitative distribution channel that meets their specific needs. This new offer guarantees them transparent display rules, access to their customer data and competitive commission rates.