Tata Electronics has rebranded Pegatron Technology India and reshuffled its top management as it strengthens its position as a major supplier of Apple iPhones and components, emerging as a key competitor to Taiwanese electronics giant Foxconn.
According to an informed source, the company has renamed Pegatron Technology India as Tata Electronics Products and Solutions Private Ltd, reflecting the Tata Group’s majority ownership in the joint venture. Tata Electronics, a wholly-owned subsidiary of Tata Sons, has also inducted its top leadership into the board of the rebranded entity, including MD & CEO Randhir Thakur, President – Components Business and Supply Chain Srinivas Satya, and CFO Sriram Kadiyala.
Chiu Tan Lin, the former managing director of Pegatron Technology India, stepped down from the role following the rebranding but continues to serve as a director, the source added. The development comes as Tata Electronics aggressively scales up both iPhone assembly and component manufacturing to capture a bigger share of Apple’s supply chain, which is undergoing a major shift away from China amid ongoing US-China trade tensions.
Last week, Apple CEO Tim Cook underlined India’s growing importance, saying: “For the June quarter, we do expect the majority of iPhones sold in the US will have India as their country of origin,” during the company’s Q1 earnings call on May 1.
Tata Electronics manufactures casings (outer enclosures) of iPhones from its manufacturing facility in Hosur, Tamil Nadu. The company has also begun assembling older iPhone models on one of the lines at its Hosur plant, Reuters reported last week.
Tata Electronics entered the iPhone assembly space in October 2023 by acquiring Wistron’s manufacturing facility in Narasapura, Karnataka, for over `1,000 crore. Until then, Taiwanese contract manufacturers Foxconn, Pegatron, and Wistron were the only players assembling Apple iPhones in India.
In January this year, Tata Electronics further deepened its role in the iPhone supply chain by acquiring a controlling 60% stake in Pegatron Technology India for an undisclosed sum. At the time, the company said Pegatron would be rebranded to reflect the new ownership and future direction, while continuing to deliver high-quality electronics manufacturing services.
As part of the deal, Tata Electronics will also transfer the entire business of its wholly-owned unit, TEL Components, to the rebranded entity.
As part of its Phase 2 expansion, Tata Electronics is adding a ₹6,750-crore new manufacturing facility in Hosur to produce PCBs, chargers, display screens and other electronic components for smartphones. “The Phase 2 project is also registered under the rebranded entity,” the source added, suggesting that the company may be consolidating all smartphone-focused EMS operations under Tata Electronics Products and Solutions Private Ltd.
Tata Electronics did not respond to FE’s email query till the press time.
Besides electronics manufacturing services (EMS), Tata Electronics is also in the business of semiconductor assembly and testing, foundry operations, and design services.