When most other luxury carmakers are struggling to touch even 1,000 EV sales, BMW Group India recently announced that it has sold more than 5,000 EVs, with 2,509 units getting sold in just the nine months of 2025. President & CEO Hardeep Singh Brar told FE that the target was achieved thanks to a landmark infrastructure move, and the sheer number of appealing EV models.
To combat range anxiety, BMW has inaugurated a 4,000-km high-power charging corridor, spanning from Jammu to Madurai, with chargers spaced every 300 km. These high-capacity stations, established in partnership with operators like Statiq and Zeon, are open to all EV owners, not just BMW customers. Coupled with home chargers, nearly 300 destination chargers at premium locations, and digital services like the ‘BMW Charging Concierge’ for seamless trip planning, the carmaker created an end-to-end support system.
But more importantly, it was its appealing models that attracted customers in the first place. These include BMW brand’s i7, iX, i5, i4, and the iX1 Long Wheelbase, MINI models like the Countryman E, and electric scooters under BMW Motorrad.
This 360-degree, customer-centric approach has propelled BMW’s EV sales, Brar said, which accounted for a significant 21% of its total sales during January-September 2025. “The iX1 LWB was the highest-selling electric car, followed by the flagship i7,” he said.
Sales this year
Brar added that revving up its fast-paced performance for 2025, BMW Group India posted highest-ever car sales in first nine months of a calendar year (January-September). The company sold 11,978 cars and 3,976 motorcycles. Among cars. BMW sold 11,510 units and MINI sold 468 units.
“The third quarter (July-September) was exceptional as we achieved highest-ever Q3 sales, displaying growth of 21%, and also recorded best-ever September sales, driven by positive effects of new GST pricing and intense festive season demand,” he said. “Our long-term strategy is aimed at successfully unlocking the potential of luxury car market and increasing market share.”
He added that the company’s luxury Long Wheelbase models grew massive 169% between January and September, at 5,720 units. These include the 7 Series, 5 Series, 3 Series and iX1 LWB. “The 3 Series was the highest-selling BMW sedan with 16% share in sales. The 3 Series is also a class leader, offering segment-best features such as the most spacious second seat row, the most luxurious rear seat experience and the most powerful petrol engine in its segment. Similarly, the BMW 7 Series is the most desirable ultra-luxury limousine in its segment. Till date, BMW Group India has sold more than 15,000 LWB cars,” he said.
As far as SAVs are concerned – sports activity vehicles, the BMW terminology for SUVs – these sold 7,040 units, and contribute 59% its overall sales. The X1 was the highest selling SAV, and the flagship X7 was the second highest sold SAV.