Vodafone — I just called
Vodafone ran a print ad in the Netherlands during Valentine’s Day in 2014. The Stevie Wonder hit, ‘I just called’, was tweaked to accommodate more current methods of how people may get in touch with each other online ranging from ‘Instagrammed’ to ‘Pinged’ to ‘RTed’ and more. The ad was conceptualised by They Amsterdam.
HelpAge India — Walking Stick
HelpAge India ran a print ad conceptualised by Meridian Communications (now Soho Square) in 2009. The creative, titled Walking Stick, carried the design of two walking sticks positioned just so to resemble the shape of a heart. The copy read, ‘The elderly need your love too’.
IKEA — Chairs
BBH Singapore conceptualised a cheeky print ad for its client IKEA in 2014. Chairs, released to mark Valentine’s Day, had product information for copy. It depicted two IKEA chairs positioned provocatively. The creative relied on the reader’s imagination to make it work.
Flowers of Holland — Break Glass
Kingsday conceptualised a guerrilla campaign for the Flower Council of Holland. Red emergency boxes were placed at strategic locations across Paris. The boxes contained a red rose, with cellophane for glass and a copy that read, ‘In case of love at first sight, break glass’.
Binboa Vodka — U-turn
Rafineri for Binboa Vodka in Turkey conceptualised a print ad campaign in 2010 called U-Turn. Each creative in the Valentine’s Day campaign had copy about the most possible scenarios after an appreciable consumption of alcohol. The tagline for the ad read, The Night is Ours.
BrandWagon shortlists five unconventional global Valentine’s Day ads that best said it with love. Or just plain cheeky humour
