Finolex Cables has launched a range of eco-safe wires under the FinoGreen brand. It would account for around 5% of the company’s wires business.
The halogen-free and flame-retardant industrial cables under FinoGreen are designed to mitigate safety risks in electrical installations and avert accidents, particularly fires.
FinoGreen cables are designed for voltages up to 1100 V a.c., 50 Hz. The wires significantly reduce smoke emissions and ensure minimal release of hydrochloric acid gas in the event of a fire.
These wires are made from recyclable raw materials.
Amit Mathur, president, sales and marketing, Finolex Cables, said, “FinoGreen wires delivere a key differentiator and we expect a healthy market demand over the coming months.”
“Introducing FinoGreen aligns with our proactive approach of staying ahead of market trends. These wires represent the future of our business, with an anticipated increase in offtake over the coming months,” Mathur said.
The company expects an immediate adoption of their product by premium builders for both residential and commercial projects. It is also suitable for high-traffic establishments such as malls, hotels, airports, educational institutions and high-security areas.
The company had been supplying wires on demand, but considering the increasing requirement from the market, it decided to introduce these wires at the retail level. “This will undoubtedly add significant value and higher margins to our business,” Mathur said.