Bharti Airtel DTH arm, Airtel Digital TV today announced that it has logged the 10-million customer mark and that it achieved this milestone within a span of 6 years.
Shashi Arora, CEO – Airtel Digital TV said, “At Airtel Digital TV, we strive to empower our customers with superior television viewing experience by offering innovative & life enriching services backed with cutting-edge technology. These offerings have not only helped increase customer stickiness but also made us one of the fastest growing DTH companies today.”
Airtel Digital TV is the first and only company to enable customers to record even on the standard definition set-top-box which can be done with the help of a simple USB storage drive enabling the high-end feature to be enjoyed by the masses. The recently launched Integrated Digital TV (iDTV) is yet another key innovation by Airtel. Pioneered in partnership with leading TV manufacturer, the iDTV technology miniaturized set-top-box into a small yet efficient smart card that fit directly at the back panel of television sets with minimal wiring and a single remote thereby offering customers a superior & world class experience.
The company has many other firsts to its credit: the first to introduce the Universal Remote to the market along with value added services like Multi-lingual EPG, World’s first USSD-based self-care facility on mobile among others.