As India’s wellness industry evolves, healthcare providers are increasingly moving away from generic diet plans and embracing personalised weight management programmes. Dr Vijay Krishna, Founder of Kolors Healthcare, believes this shift is being driven by growing consumer awareness that sustainable health outcomes require solutions tailored to individual needs rather than standardised approaches.
According to Dr Krishna, weight management has become far more complex than simply reducing calorie intake or following popular online diet trends. “There is no single diet or fitness routine that works for everyone. Factors such as age, lifestyle, medical conditions and personal goals all influence how the body responds to changes in food and physical activity,” he said.
He noted that while Body Mass Index (BMI) remains an important indicator, it is only one part of a broader health assessment. “Two people may weigh the same but have completely different body compositions, lifestyles and health conditions. That’s why we begin with a detailed assessment instead of handing out the same diet chart to everyone,” he explained.
Founded in 2004, Kolors Healthcare claims to have built its business around personalised wellness programmes that combine medical consultations, body assessments, nutrition guidance and lifestyle recommendations with non-invasive wellness services. The company says its approach focuses on creating realistic plans that individuals can maintain over the long term instead of delivering short-term weight-loss results.
Dr Krishna said rigid diet plans often fail because they do not fit into people’s daily routines. “Work schedules, family responsibilities and cultural food habits make it difficult to follow highly restrictive diets. The real objective should be building healthier habits that people can sustain,” he said.
He also highlighted the growing importance of professional supervision in weight management, as factors such as hormonal changes, medications, stress and sleep patterns can significantly influence outcomes. “Personalised guidance from doctors and nutrition experts allows programmes to be adjusted based on an individual’s progress and changing health needs,” he added.
As demand for preventive healthcare and customised wellness solutions grows, companies such as Kolors Healthcare are positioning personalised care as a key business strategy, reflecting a broader shift in the healthcare industry towards long-term lifestyle management rather than quick-fix weight-loss solutions.
