A survey by iCubesWire, an ad technology platform, highlights the viewing habits, platform preferences, and advertisement influences among fans of the T20 Cricket World Cup.85% of respondents are aware of influencers promoting the T20 World Cup, with 81% influenced by T20 World Cup advertisements to purchase products or services, reflecting the potent impact of targeted marketing.
Reportedly, 85% of respondents are aware of influencers promoting the T20 World Cup, primarily on YouTube (47%) and Instagram (32%). Also, 81% of fans have been influenced by T20 World Cup advertisements to purchase products or services, demonstrating the power of strategic marketing.The report claims, 68% of respondents watch every T20 match, with 18% tuning in for most matches, indicating a highly engaged fan base.
“This survey underscores interaction between T20 Cricket World Cup fans and the diverse media platforms, highlighting trends in viewership and advertisement impact,” Sahil Chopra, ceo, founder, iCubesWire said.
Moreover, television remains the dominant platform with 50% of fans watching matches on TV, followed by streaming services (21%), social media platforms (12%), and the official T20 World Cup website (12%), TV commercials are the most noticed form of advertisement during the T20 World Cup, with 59% of fans acknowledging them, followed by social media ads (15%) and stadium billboards (12%). Furthermore, match highlights are the most engaging content for fans (53%), followed by behind-the-scenes content (18%) and promotional content from sponsors (17%).
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