JBL, an audio brand, has launched its festive campaign ‘Engineered for Emotion’. This campaign claims to underscore JBL’s commitment to craft products that do more than deliver superlative sound. Reportedly, the campaign runs from September to November aiming to provide good audio experiences to customers. “Our headphones and TWS earbuds are engineered for evoking goosebumps. Our soundbars are engineered for the thrills and chills, our partyboxes and bluetooth speakers are engineered for pounding heartbeats, for racing pulses, for the joy on someone’s face as they rediscover a song from their youth that they hadn’t heard in decades. We are marrying the engineering of JBL with the warmth, authenticity and visceral core of human emotions.”, said Vikram Kher, vice president, lifestyle, HARMAN India, said.
As per the report, TUNE BEAM and BUDS and TUNE 770 NC claims to offer superior sound and comfort. In addition to that, LIVE PRO 2, LIVE BEAM 3 and TOUR ONE M2 claims premium noise canceling. Furthermore, the BAR Series soundbars claims to ensure cinematic surround sound with Dolby Atmos and MultiBeam technology in living rooms.
It is mentioned in the report that, JBL has rolled out several attractive offers including 15% instant cashback upto Rs 8000 and one EMI free on select products across its range. Moreover, JBL will also host social media contests and giveaways alongside various in-store events and promotions. Furthermore, advertising and promotions at five of the Indian airports will also be featured as a part of this campaign. Reportedly, in addition to these nationwide offers, JBL is also launching region-specific promotions to align with key cultural moments. For Onam, Ganesh Chaturthi, and Durga Pujo.