Xley, the AI and ML-powered global creator marketplace under Mad Group, is targeting an annual recurring revenue (ARR) of $100 million by 2027, as part of its international expansion plans across India, the Middle East and North Africa (MENA), and Australia.
The company aims to position itself as the largest active influencer network across these regions. Xley currently sits alongside Mad Influence and Creators United under the Mad Group umbrella.
The platform enables brand-creator collaborations at scale, focusing on simplifying influencer marketing for small and medium businesses. It combines automation, creator data, and market intelligence to help brands streamline their campaigns.
“What Tally is for accountants, we aspire to make Xley for marketers. Our mission is to empower small and medium businesses to market with the sophistication and reach of Fortune 500 companies. We are a creator-first company, and we always will be. With access to a network of over 200 million creators across platforms like YouTube, Instagram, and TikTok, our platform levels the playing field. We’re also embedding Emotional Intelligence (EI) into our AI systems, enabling brands to craft campaigns that not only perform but genuinely connect with people,” said Gautam Madhavan, Founder and CEO of Xley.
The company claims its platform can reduce manual operations by up to 80%, offering advanced audience insights, extensive creator discovery tools, and end-to-end campaign management. Xley supports campaigns in over 54 languages, across 10,000 cities and more than 150 countries.
Xley is also preparing to raise its next funding round, which it says will support its plans for global expansion and continued product development.
Xley operates as part of Mad Group, which also owns Mad Influence, a major Indian influencer marketing agency, and Creators United, a creator-led festival in Asia.