WebEngage, a SaaS provider of Customer Data Platform and engagement products, has announced the appointment of Sanjay Prasad as Vice President, Global Head of Channels and Alliances. In this role, he will be responsible for developing and expanding strategic relationships with consulting firms, system integrators, and digital marketing agencies across regions.
Prasad has over two decades of experience in enterprise sales, business development, and strategic partnerships, particularly in the BFSI and technology sectors. He holds a mechanical engineering degree from Pune University and an MBA from IBMR. His previous roles include leadership positions at IBM, HP, Oracle, Red Hat, LeadSquared, and MoEngage, where he focused on partner networks, regional growth, and go-to-market strategies across MEA and APAC.
“It’s an exciting time to join WebEngage. The platform’s growth route, product maturity, and customer-first culture offer immense potential to co-create value with leading consulting firms. I’m looking forward to strengthening our alliances and building a robust partner ecosystem that helps enterprises bring forth better engagement, retention, and revenue outcomes.” Sanjay Prasad, VP, Global Head of Channels and Alliances, WebEngage commented.
His appointment reflects WebEngage’s focus on expanding its partner ecosystem and enabling broader implementation and transformation initiatives with global enterprises.
“As we scale globally, partnerships will play a central role in our growth story. Sanjay’s deep understanding of the enterprise landscape and proven track record in building high-impact alliances make him the ideal leader to drive this mission forward. His vision aligns perfectly with our goal to make WebEngage the preferred customer engagement partner for global enterprises.” Avlesh Singh, Co-founder & CEO of WebEngage, added,