Japanese lingerie brand Wacoal has introduced a new product line named ‘Wacoal BASICS,’ exclusively for the Indian market. This range aims to meet the everyday needs of modern women with a focus on simplicity, sophistication, and affordability.
The ‘Wacoal BASICS’ collection features a selection of essential lingerie items at an accessible price point. Designed for all-day wear, the line includes bras crafted from comfortable materials suitable for various activities, from work to relaxation. The collection showcases a neutral color palette, allowing for easy integration with any wardrobe while maintaining the quality that Wacoal is known for.
Key items in the ‘Wacoal BASICS’ range include:
Essentials 2.0: Cotton bras designed for comfort and practicality. These bras are soft, breathable, and feature a smooth construction to reduce visible lines, available in black, nude, and pastel colours.
Zoe T-Shirt Bra: A 3/4th cup T-shirt bra offering a lifted and rounded shape. It comes in beige, grey, and dusty rose pink, providing a youthful and defined silhouette.
Lite Push-Up Bra: This bra features level 1 push-up support with cotton-rich cups. It includes tone-on-tone lace trim and a butterfly-shaped lace attachment, available in black and Moroccan blue.
It’s Perfect Bra: Made with silky fabric and smooth moulded cups, this bra features a crossover front design and a soft sheen, offered in black and beige.
The ‘Wacoal BASICS’ line is intended to deliver the brand’s renowned comfort and style at a price point that makes high-quality lingerie more accessible to a broader audience in India.
“We’ve created the ‘Wacoal BASICS’ product line to offer essential lingerie that every woman should have in her wardrobe. Our goal was to make Wacoal’s premium quality and comfort more accessible by introducing a range that doesn’t compromise on style or fit, even at a more affordable price point. These must-have pieces are designed to support women in their everyday lives, no matter the occasion. With ‘Wacoal BASICS,’ we are proud to bring this unique blend of comfort, quality, and affordability to our customers in India,” Pooja Merani, COO, Wacoal India, said.