Tide has announced a partnership with Shah Rukh Khan. Khan’s pursuit of perfection and excellence serves as the cornerstone of Tide’s consumer promise. Tide brings the shared commitment to life through a new campaign.
“This collaboration with Tide is not just about endorsing a brand; it’s about a shared commitment to perfection and the relentless pursuit of excellence. I am glad to have joined in this first-of-its-kind partnership and recommend Tide as the ‘asli/real SRK’. Tide’s new and improved performance and its ability to remove stains will delight consumers on their laundry needs,” Shah Rukh Khan, said.
Recognising the shifts in consumer habits, from wardrobes, food consumption habits, and stain incidents to changing lifestyles, Tide is focused on consumer needs for upgraded laundry solutions. In response to these changes, Tide is designed to effectively tackle stains like tea, coffee, oils and gravy, ensuring clean garments.
“Tide is focused on offering laundry solutions that delight consumers every day where it matters most. In this continued endeavor, we’re thrilled that Tide has upgraded to remove deep-seated stains and offer an clean on the toughest stains. We are delighted to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers and fans across the country,” Mukta Maheshwari, chief marketing officer, P&G India and category head, fabric care, P&G India.
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