The Sleep Company has launched the #BeatTheHeat campaign. Through this, the company is offering discounts based on the previous day’s highest temperature. The Sleep Company will monitor yesterday’s highest temperature and it will be captured on their system and placards in the retail stores across Mumbai, Delhi, Chennai, Hyderabad and Bangalore.
High temperatures and humidity-filled rooms make cosy environments sweaty and stinky, leading to allergies, nausea and sleeplessness, thereby impacting the overall health of individuals. Experts believe that deep sleep is only possible when the body temperature is low. The Sleep Company’s Smart Luxe SnowTec mattress is designed in a way that the mattress regulates body temperature by managing heat and humidity, creating a cool sleeping environment.
“We deeply understand the challenges posed by the ongoing heat wave in India. The extreme temperatures, reaching over 45°C in many cities, significantly impact the quality of sleep and overall well-being of individuals. With the #BeatTheHeat campaign, we aim to make this technology accessible to everyone, offering discounts based on the highest temperature of the previous day. This initiative reflects our commitment to helping people combat the adverse effects of extreme heat and prioritize their sleep quality and overall well-being,” Priyanka Salot, co-founder, The Sleep Company, said.
The company aims to rescue people during the tough time ensuring everyone gets the privilege of a good night’s sleep.
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