Pepe Jeans has joined as title partner of the newly formed programme in a partnership rooted in mutual commitment to excellence the shared goal of advancing women’s roles in the traditionally male-dominated arena of motorsports.
As per the company, the title partnership is a natural fit for two brands looking towards a future where the excitement of motor racing is matched by the opportunities it provides to all drivers, regardless of gender.
Talking about the campaign, Oliver Hughes, chief marketing officer, Oracle Red Bull Racing, said, “Reuniting with Pepe Jeans for this venture is a testament to our shared values and history. The ready-to-wear collection is about transcending the team’s spirit and passion for racing, as well as style and comfort, both on and off the track. It’s about creating a lifestyle. I’m also very pleased to welcome the brand as title partner of the newly formed Red Bull Racing Pepe Jeans Academy Programme, a major step in the team’s commitment to the future of women’s motorsport.”
Additionally, Oracle Red Bull Racing and Pepe Jeans have also announced a debut ready-to-wear collection for Summer 2024. The new Red Bull Racing x Pepe Jeans fashion line will feature women’s, men’s and unisex styles, and will be available globally online, as well as in selected Pepe Jeans flagship stores and through selected retailers worldwide.
As part of the renewed partnership, Pepe Jeans will provide both the reigning Formula One World Champions and the Red Bull Racing Pepe Jeans Academy Programme with travel kits for the 2024 season.
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