Starbucks has partnered with The Walt Disney Company Southeast Asia to launch a new range of Disney-inspired merchandise ‘Relive the Magic Together’. The partnership aims to inspire a sense of nostalgia and happy memories.
Talking about the partnership, Sushant Dash, CEO, TATA Starbucks, said, “Starbucks carries a global legacy of celebrating humanity, nurturing creativity, and spreading joy. Over a decade ago, Tata Starbucks ventured into the Indian market with the commitment to curate unique experiences that transcend the simple act of enjoying a cup of coffee, fostering connections that last a lifetime.”
The merchandise stars Disney characters such as Mickey and Friends, Chip ‘n Dale, Dumbo. Additionally, the collection is launched in selected stores across India from September 19 for a limited time period.
“Starbucks collaboration with brands like Disney to launch the ‘Relive the Magic Together’ merchandise, aligns with our mission of enhancing human connections through elements of fun and imagination. Our collection aims to bring friends and families together to share their most cherished Disney moments. This collection is designed to resonate with fans of all generations, potentially extending our signature Starbucks experience to an even broader audience,” Dash added.
Moreover, the merchandise collection consists of 12 different drinkware designs. The drinkware range includes mugs, cold cups, and tumblers.
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