Simpl introduces ‘Early Settlement’ for D2C merchants to reduce CoD settlement time

As per the company, the new business offering also settles prepaid orders with merchants in the shortest time possible

January 24, 2024 11:20 IST

Among the two dozen early adopters of early settlement, merchants such as Wabi Sabi, Frido and Italian Colony have witnessed a substantial upward shift in their sales

Simpl, a checkout network, announces the introduction of its newest business offering ‘Early Settlement’ for Direct-to-Customer (D2C) merchants, aimed at reducing the settlement time for Cash on Delivery (CoD) orders by up to 90% and improving daily sales by nearly 40%. This assumes significance as CoD orders, which constitute nearly 60% of all online orders, typically take 15-20 days for settlement at the merchant’s end, thereby blocking cash flow and increasing merchants’ working capital requirements.

As per the company, the new business offering also settles prepaid orders with merchants in the shortest time possible, thereby providing/giving merchants the ability to improve their cash flow with same-day settlement of both CoD and prepaid orders. Simpl’s Early Settlement also offers settlements on all 365 days and not just on business working days, which is a first in the industry. Its fully automated settlement system ensures timely and accurate payments to merchants, helping improve their cash flows and reconciliation.

“As an organisation with a nuanced understanding of merchants’ pain points, the tardy pace of cash flow settlements from CoD transactions in India has been a persistent challenge for D2C merchants in India. This leads to ballooning of monthly unsettled cash for D2C merchants to $300 million, which leads to an increase in their working capital requirements. With Simpl’s Early Settlement, merchants will be able to reduce their CoD order settlement time by as much as 90% and improve their average daily sales by nearly 40%. In the first two months of its pilot stage, nearly two dozen D2C merchants have already adopted our newest business offering, in a testament to its efficacy in solving their cash flow concerns, which they can redeploy to further their business growth” Khanaz K.A, CXO, Simpl, said.