Shiprocket partners with One Impression; launches influencer marketing service platform ‘Shiprocket Amplify’

Shiprocket has announced the launch of their new offering, Shiprocket Amplify, in partnership with One Impression, an influencer marketing platform. As per the company, the partnership marks a shift in the ecommerce landscape, enabling merchants of all sizes to market their products on social media at par with brands and thereby democratising opportunities to scale for businesses of all sizes.

Additionally, Shiprocket Amplify will simplify influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies. The solution offers multiple integrated functionalities and grants access to social analytics, enabling real-time performance monitoring across all campaigns from a single dashboard.

Talking about the partnership, Saahil Goel, co-founder and CEO, Shiprocket, said, “We are happy to partner with One Impression to enable a seamless influencer marketing experience for our merchants. With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level, being a partner in growth to our merchants.”

With the new offering, the company aims to solve this by providing the SMBs with a seamless and integrated Influencer Marketing as a Service (IMAAS) tool. It will further infuse a brand’s core messaging into influencer-generated content, creating authentic and story-driven narratives that extend beyond individual campaigns.

Moreover, the plans for SMBs are starting from Rs 5,000 and can help generate content to fuel growth with the benefits of influencer marketing including cost effectiveness, higher conversions and improved brand trust.