Shadowfax Technologies, the tech-first third-party logistics (3PL) firm, has unveiled a refreshed brand identity as it gears up for a public listing. With a new green logo and a forward-looking tagline, “Think Ahead!”.
What the rebranding means
According to the company, the rebrand, which was announced in July, is more than a cosmetic overhaul. It comes at a time when the Bengaluru-based company is preparing to go public. Shadowfax filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI), signalling its intent to tap the capital markets.
Media reports suggest that Shadowfax is looking to raise between Rs 2,000 crore and Rs 2,500 crore through its public issue, with the company’s valuation expected to touch nearly Rs 8,500 crore. The proceeds will be used to strengthen the company’s logistics infrastructure, invest in technology, and expand its delivery network.
Positioning for scale, sustainability and public scrutiny
The new branding is designed to communicate a shift in ethos, from speed to sustainability, and from reactive logistics to predictive delivery intelligence. The vibrant green in the logo reflects environmental intent, while the tagline “Think Ahead!” signals a strategy anchored in foresight and platform-led efficiency.
“Our refreshed brand reflects the next chapter of our journey, driven by foresight, sustainability, and better logistics solutions,” said Abhishek Bansal, Chairman, Managing Director and CEO of Shadowfax. “It’s about solving before reacting, scaling with intelligence, and leading with purpose.”
Founded in 2015, Shadowfax operates across over 2,200 cities in India, serving enterprise clients in e-commerce, quick commerce, food delivery and mobility. As of December 2024, the company had an average of 1.4 lakh quarterly transacting delivery partners, facilitating millions of last-mile deliveries each month.
