Senco Gold & Diamonds, a pan-India jewellery retailer, announced a new Durga Puja campaign to its festive collection under its Gossip brand of fast-moving, fashionable and easy-to-wear silver jewellery.
During Durga puja people across India, especially Bengalis, travel back home to be together with their loved ones and to celebrate the biggest festivity of the year. It’s the time of homecoming not only for Goddess Durga but for non-resident Bengalis too.
“Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.” Joita Sen, director and head of marketing & designs, Senco Gold & Diamonds, said.
The new campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja, highlighting the blend of tradition and modernity that is reflected in the celebrations as well as in the jewellery designs. The film follows a trendy young woman who lives and works in a different city, but comes home to Kolkata during Durga Puja to celebrate her Bengali roots, bringing with her Senco Gold & Diamonds’ Gossip jewellery as presents for her family members with a memorable music in the background.
“Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which encourages us to push the boundaries of storytelling and creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!” Piyash Ghosh, director and cinematographer, Bang On Content, said.
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