Reddit has officially named Indian cricket legend Sachin Tendulkar as its new brand ambassador, a move aimed at deepening the platform’s presence within global sports communities and fostering stronger connections among fans.
Through this partnership, Tendulkar will begin actively engaging with users via his official Reddit handle, u/SachinTendulkar. He is expected to participate in discussions across various subreddits, including the dedicated fan community r/SachinTendulkar, while also sharing personal stories, match insights, and exclusive content with Redditors around the world.
“For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together,” said Sachin Tendulkar. “I’m especially looking forward to discovering conversations on r/IndiaCricket and r/IndianSports. It’s a unique platform where people truly share what they love. This association gives me an opportunity to connect with fans in new ways and celebrate our shared love for sports.”
Tendulkar’s entry into Reddit’s ecosystem follows the platform’s broader strategy of aligning with prominent sporting organisations and icons. Earlier this year, Reddit partnered with Serie A, Italy’s top-tier football league, and has ongoing collaborations with major American sports leagues such as the NFL, NBA, MLB, PGA Tour, and NASCAR.
Durgesh Kaushik, Reddit’s Vice President of International Growth, emphasised the significance of Tendulkar’s association with the platform. “Sachin Tendulkar, a name synonymous with cricket excellence, possessed a remarkable ability to transcend boundaries and unite people through his extraordinary talent. His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the ‘Master Blaster’,” he said.
“This unifying community spirit is precisely what we aim to empower and cultivate at Reddit. We envision Reddit’s cricket communities becoming vibrant digital spaces where fans from every corner of the globe can come together, connect, and share their passion for the sport, and most importantly, engage directly with the legendary Sachin Tendulkar. We are immensely proud and excited to officially welcome the ‘Master Blaster’ as Reddit’s Brand Ambassador. We believe that his participation will enrich the experience for cricket fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game’s greatest icons.”
As part of the partnership, Tendulkar will also be featured in an upcoming Reddit marketing campaign in India and other international markets.