RepIndia, a digital marketing agency, has announced its social media mandate for JBL, including the management of Harman Kardon and Infinity brands. As per the company, the association is a step towards solidifying its position as a go-to agency for digital-first brands.
Talking about the collaboration, Ayesha Chenoy, co-founder and chairperson, RepIndia, said, “Repindia started 2024 with an absolute bang by winning the JBL account. Even pitching to the client was nothing less than making music.”
With this collaboration, JBL focuses to amplify its social media footprint and engage with a broader audience.
“Collaborating with RepIndia marks a significant step for JBL. Our goal is to craft a digital presence that mirrors JBL’s heritage while simultaneously captivating our audiences in India and transferring the equity the brand owns globally to this region with as much dominance and drive. This partnership reaffirms our commitment to leading the digital landscape with expertise and innovation, ensuring JBL’s continued prominence in the digital sphere.” Akhil Sethi, head of digital marketing, JBL, added.
In addition to overseeing JBL’s social media platforms, RepIndia will also spearhead the development and expansion of JBL’s exclusive community, known as the JBL Clan on Facebook.