Rangita, a direct-to-consumer (D2C) Indian fashion brand from Stellaro Brands, has announced its expansion into the offline retail segment by launching two brand outlets in Andhra Pradesh. As per the company, the first two stores are operational in Visakhapatnam and Kakinada in Andhra Pradesh and target the women aged above 20.
Additionally, the expansion into the physical stores comes after Rangita has established an extensive online presence on platforms including Amazon, AJIO, Flipkart, Myntra and Tata Cliq.
Commenting on the foray into the offline space, Himanshu Chakrawarti, CEO, Stellaro Brands, said, “Our online reach has been instrumental in establishing our brand, and the decision to venture into offline retail is a testament to our commitment to meeting our customers at multiple touchpoints and in their cities. Our first two stores in Andhra Pradesh are a testament to our commitment to delivering our unique brand experience to fashion-conscious consumers.”
Moreover, the brand plans to establish a strong offline presence across select Indian cities, tapping into India’s fast-growing fashion market for trendy, well-priced women’s fashion. The physical stores will complement Rangita’s online reach, allowing the brand to offer an omnichannel experience where users can move between physical and online stores. This will allow users in physical stores to access the entire online catalogue and will also allow online shoppers to visit nearby stores to experience and buy the merchandise.
Rangita offers its collection at price points, ranging from Rs 399-1499.
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