Actor Ranbir Kapoor has launched his lifestyle brand ARKS, marking his entry into the premium fashion segment. The brand, which has been in development for a decade, focuses on sneakers and everyday apparel. Kapoor inaugurated the first ARKS store at 205 Waterfield Road, Bandra West.
With ARKS, Kapoor is tapping into India’s growing athleisure and sneaker market. The brand offers a curated collection of footwear and apparel positioned in the premium segment. While the pricing details are yet to be disclosed, ARKS aims to cater to urban consumers seeking style-driven basics.
Alia Bhatt, Kapoor’s wife and actor-entrepreneur, took to social media to congratulate him, sharing images of ARKS products. Bhatt has also ventured into fashion with her brand Ed-a-Mamma, which was acquired by Reliance Retail last year.
Kapoor said, “ARKS is a reflection of my journey and my personal style. When you look at the collection, it’s me in every detail.”
With Bollywood actors increasingly entering the fashion and lifestyle business, ARKS positions Kapoor in a competitive segment dominated by global and homegrown brands. Industry experts will be watching its market strategy, expansion plans, and consumer response in the coming months.