PUMA announces partnership with Milind Soman as running ambassador

Sports brand PUMA has officially signed Milind Soman as its running ambassador, marking his first-ever partnership with a performance wear brand.

Having kickstarted his running journey at the age of 38, Milind Soman has always advocated injury-free and safe running practices across various terrains, alternating between barefoot running and shoes depending on the requirement. As part of his partnership with PUMA, Milind will run in the NITRO range – lightweight shoes renowned for their unparalleled cushioning, speed, traction, and stability, wherever the route requires wearing shoes. Among the range, the Deviate NITRO 2 stands out as Milind’s favourite, distinguished by its roomy toe box fit, which provides support and comfort for larger feet.

PUMA’s shoes are preferred and worn by numerous sporting icons, including Virat Kohli, Harmanpreet Kaur, Mohammed Shami, Usain Bolt, Neymar Jr, Sunil Chhetri and MC Mary Kom.

PUMA announced its association with Milind through a campaign film for its range of NITRO shoes. The film addresses everyday runners and highlights the reality that running is not an easy sport – it pushes your mind and body. The campaign film emphasises that while running will still be tough, with PUMA NITRO, the run feels better.

Under this partnership, Milind will endorse PUMA’s NITRO range of footwear and apparel. He will also contribute to the growth of the running community alongside PUMA and represent the brand at top running events and campaigns throughout the year. Additionally, he will also serve as the face of PUMA’s bodywear for men.

“Milind Soman has been the face of running in India and is an inspiration. While he is well-known as a barefoot runner, PUMA becoming his preferred choice of footwear is a testament to the superior NITRO technology in our shoes that provides comfort, performance, and energy return to thrive in the most demanding conditions. This partnership signifies PUMA’s commitment to supporting athletes in their pursuit of excellence, regardless of age, background, or circumstances,” Karthik Balagopalan, managing director, PUMA India, said.