Philips, a prominent player in health technology and innovation, has introduced a limited-edition trimmer in collaboration with Cricket Icon Virat Kohli. The trimmer, blending precision engineering with Kohli’s style, aims to enhance male grooming routines. Engineered with skin-friendly stainless steel and self-sharpening blades, it ensures precise results while trimming beard and moustache hair. The trimmer includes three stubble and beard combs, catering to various styling preferences, with trimming capabilities ranging from 0.5mm to 5/7mm. Equipped with a SkinProtect comb and rounded tips, it promises a seamless trim and minimises the risk of nicks or cuts.
“Partnering with Philips India to co-design this trimmer marks a special milestone for me. It’s not just about endorsing a product; it’s about infusing my personal experiences into every aspect of its design. Over the years, Philips has been my grooming companion, evolving alongside my style and needs. This collaboration is an extension of that journey—a blend of innovation and familiarity that reflects my own grooming evolution. I’m excited to share this trimmer, crafted with a personal touch, with all those who, like me, value both style and convenience in their grooming routine.” Virat Kohli said.
Powered by Durapower technology, the trimmer withstands extended grooming sessions and lasts longer than conventional trimmers. Its self-sharpening blades eliminate the need for frequent oiling, simplifying maintenance for users.
“At Philips, we are thrilled to launch the first-ever exclusive limited-edition Philips Beard Trimmer 1000, co-designed by legendary Indian cricketer Virat Kohli. This partnership brings together world class Philips technology with Virat’s visionary input to craft a grooming masterpiece. It brings together two leaders in different realms of life who believe in being the best-in-class – Philips as a leader in men’s grooming devices and Virat as a world-class professional sports star. This first-ever limited-edition Philips Beard Trimmer 1000 is designed for young Indian men, many of whom are cricketing fans and can now own this exclusive grooming tool co-designed by Virat. At Philips, we invite consumers and fans alike to embrace a piece of Virat’s legacy.” Deepali Agarwal, business head – personal health, Philips Indian Subcontinent, said.
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