The new Pepsi globe logo has been unveiled at Gateway of India. As per the company, it is the first major global redesign in 14 years. The reveal of the new Pepsi visual identity was showcased in an inflatable installation.
Additionally, the new logo borrows equity from Pepsi’s past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi.
The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, whilst the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola – moving in time to the beat of music, the roar of the crowd, the heartbeat of culture.
Talking about the rebranding, Shailja Joshi, category lead, Pepsi Cola, PepsiCo India, said, “We are happy to reveal Pepsi’s refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities. The unveiling of Pepsi’s updated visual identity at the Gateway of India, through an installation, signifies our celebration of an exciting new chapter.”
Moreover, the takeover of an iconic monument in India marks the first step in Pepsi’s new, bold era across design, storytelling, and partnerships.