Despite a ban on advertising by the Ministry of Information and Broadcasting on betting platforms, Parimatch seems to be riding the T20 cricket wave via its campaign launched to mark the T20 Cricket World Cup, which is being held in the USA.
Parimatch has launched the “Cricket Belongs to India” marketing campaign that features exclusive offers, and rewards. It runs throughout June 2nd-29th and consists of three stages.
A series of four gaming tournaments will run throughout June with a total prize fund of up to Rs. 7,60,000.
(With insights from PTI)
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