PALMONAS, a demi-fine jewellery startup, has announced that Bollywood actor Shraddha Kapoor is joining the company as its Co-Founder. The collaboration between PALMONAS and Kapoor came about through an interaction on Instagram. The partnership is seen as significant within the industry, highlighting the potential of social media to create meaningful connections.
Shraddha Kapoor’s association with PALMONAS started with a comment on Instagram. This marks a unique moment where an actor is aligning with a Demi Fine jewelry startup, leveraging modern channels of communication such as Instagram fan pages and online interactions. The partnership aims to combine Shraddha Kapoor’s star power with PALMONAS’ commitment to quality innovation and the empowerment of women through versatile yet edgy demi-fine jewellery.
Founded by Pallavi Mohadikar and Amol Patwari, the demi-fine jewellery brand uses surgical-grade stainless steel elegantly plated with 18k gold tone and sterling silver plated with gold vermeil which is 2.5-micron thick layer of 18K gold. This unique combination not only sets it apart in the industry but also establishes a standard of affordable luxury accessible to a diverse audience. Celebrated for its exquisite designs, superior craftsmanship, and affordable prices, PALMONAS has gained widespread acclaim for its contemporary and minimalistic jewellery collections made from sterling silver, stainless steel, and gold vermeil.
“It all started when we received several orders with the initials S. Kapoor, sparking excitement that it could be the renowned actress Shraddha Kapoor herself. Shraddha always interacts with her fans on her Instagram and she replied to a fan’s comment on her reel in which she was flaunting our jewellery, and mentioned it in an Instagram story. To our surprise and delight, it was indeed Shraddha, confirming that she’s been a loyal user of our products,” Pallavi Mohadikar, founder, PALMONAS, said.
“I was searching for simple, good quality and reasonably priced jewellery on the internet because I was so fed up of my daily wear jewellery breaking or getting spoiled. I came across PALMONAS and was just blown away their products. I went crazy purchasing so many pieces because I fell in love with their design sensibility as well and felt like I had so many options for my different moods and for different days. For me the product is everything and the fact that Pallavi and Amol have nailed that, got me very charged up and excited to partner with them,” Shraddha Kapoor, actress and co-founder, PALMONAS, said.
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