Established in 2018, PAC Cosmetics has already built a strong presence among professional makeup artists and is now expanding its reach to general consumers as well. Initially known for its professional use in photoshoots, bridal makeup, and editorial work, the brand is increasingly gaining traction among individual users for everyday application.
The company offers a wide range of products including lipsticks, foundations, eye shadows, and makeup tools. PAC’s product line is designed to suit a variety of Indian skin tones and undertones, with a strong emphasis on inclusivity across shades and finishes.
Product development at PAC is driven by inputs from both professionals and first-time users. This feedback loop helps shape formulations, packaging, and performance criteria, enabling the brand to cater to diverse consumer segments and use cases.
PAC aims to bridge the gap between professional-grade makeup and everyday usability. Its tools and products are crafted for ease of application while maintaining the high-performance standards expected in professional settings.
The company regularly updates its offerings based on consumer needs and market trends. Its portfolio includes products tailored for various occasions — from formal events to daily routines.
PAC remains committed to a feedback-driven product pipeline, where real user insights directly influence product design and innovation. The brand continues to build a strong user community through direct engagement, focusing on evolving beauty preferences and practices.
This approach allows PAC to respond to trends without depending entirely on them — prioritizing functionality, shade adaptability, and performance above all.