One Impression announced the appointment of Udit Sharma as its chief business officer (CBO). In his professional capacity, Udit will spearhead the company’s revenue growth, new region expansion, team building, and strategic partnerships.
Before joining One Impression, Udit held the position of chief revenue office (CRO) at ShareChat.
“The last couple of years have seen a truly remarkable growth in the consumption of content created by millions of influencers. This has resulted in strong creator-follower connections and has opened up potentially new avenues for brands to engage with their TG. However, given its unique challenges, influencer marketing still has some way to go before becoming a key marketing element for brands. I am thrilled to be joining One Impression in its mission to simplify influencer marketing for all businesses, big and small,” Udit Sharma, CBO, One Impression, said.
Udit Sharma brings a wealth of experience to One Impression, having previously served as senior vice president and head of sales at Disney+ Hotstar. Over his five-year tenure, he led large clients (LCS), small and medium-sized businesses (SMB), and agency businesses, contributing to the streaming platform’s growth. With a background spanning industries such as media, mobile payments/fintech, and consumer electronics, Udit’s professional journey includes roles at Freecharge, Zomato, Oxigen Services, and Samsung Electronics.
“We believe brands around the world have demonstrated the power of creator content & influencer marketing. We are now at an inflection point for the industry and we are about to witness the true power of influencer marketing for businesses around the world. As influencers continue to become increasingly more meaningful in the lifecycle of a business, there is an immediate need for a technology platform to remove all inefficiencies associated with the channel. We believe Udit’s experience and knowledge in building large-scale platforms will help us take the One Impression platform to the world,” Apaskh Gupta, founder, One Impression, said.