Campaign: O2 Granbot – Daisy
Brand: O2
Agency: VCCP
Header: Ad turns scam prevention into a conversation starter
Why the campaign rocks:
The O2 Granbot – Daisy campaign is a brilliant blend of innovation, humour, and purpose-driven marketing, tackling the growing threat of scam calls in a uniquely engaging way. By introducing Daisy, an AI-powered ‘Grandma’, O2 takes a fresh, relatable approach to cybersecurity—one that resonates with people on a human level. Designed to keep fraudsters on the phone with meandering, lighthearted conversations, Daisy frustrates scammers by talking about her cat Fluffy, knitting projects, and whimsical family stories, all while ensuring no sensitive information is shared.
The campaign’s timeliness and relevance in today’s digital age make it particularly impactful. What makes this strategy stand out is its entertainment value, showcased through authentic scammer interactions, which generate organic shares across social media, messaging platforms, and news coverage. The humour and novelty of the AI Granny encourage engagement. By combining technology, social responsibility, and engaging storytelling, O2 turns scam prevention into a conversation starter.
